Yum! China
The Yum! China Division (includes mainland China, Thailand and KFC Taiwan), based in Shanghai, has been reported separately since the beginning of 2005 due to its size, unique strength and importance.
Mainland China is Yum! Brands number one market for new company restaurant development worldwide. In 2007, operating profits for the China Division were more than $375 million and the company opened 471 new restaurants last year in mainland China. We expect to have more than 3,000 KFC, Pizza Hut, Pizza Hut Home Service and East Dawning restaurants in more than 500 cities in mainland China by the end of 2008. (Q3 2008)
Our strategy is to be the leader in every significant food service category in mainland China. KFC was the first quick-service restaurant chain to enter China in 1987, the first to bring franchising to China in 1992 and the first to open a drive-through in China in 2002. KFC continues to be the number one quick-service restaurant brand and the largest and fastest growing restaurant chain in mainland China today, with more than 2,300 restaurants in nearly 500 cities. Yum! opens nearly one new KFC every day in mainland China. (Q3 2008)
Pizza Hut was the first restaurant chain to introduce pizza and Western-style casual dining to China in 1990 and the first to introduce pizza delivery to China in 2001. Today Pizza Hut is the number one casual dining brand in mainland China with 400 Pizza Hut Casual Dining restaurants in nearly 100 cities and an additional 70 Pizza Hut Home Service delivery units. (Q3 2008)
Each of our brands has great momentum in China as we move into 2009 and continue our goal of at least 20,000 units over the long term in mainland China.
The Yum! China Division (includes mainland China, Thailand and KFC Taiwan), based in Shanghai, has been reported separately since the beginning of 2005 due to its size, unique strength and importance.
Mainland China is Yum! Brands number one market for new company restaurant development worldwide. In 2007, operating profits for the China Division were more than $375 million and the company opened 471 new restaurants last year in mainland China. We expect to have more than 3,000 KFC, Pizza Hut, Pizza Hut Home Service and East Dawning restaurants in more than 500 cities in mainland China by the end of 2008. (Q3 2008)
Our strategy is to be the leader in every significant food service category in mainland China. KFC was the first quick-service restaurant chain to enter China in 1987, the first to bring franchising to China in 1992 and the first to open a drive-through in China in 2002. KFC continues to be the number one quick-service restaurant brand and the largest and fastest growing restaurant chain in mainland China today, with more than 2,300 restaurants in nearly 500 cities. Yum! opens nearly one new KFC every day in mainland China. (Q3 2008)
Pizza Hut was the first restaurant chain to introduce pizza and Western-style casual dining to China in 1990 and the first to introduce pizza delivery to China in 2001. Today Pizza Hut is the number one casual dining brand in mainland China with 400 Pizza Hut Casual Dining restaurants in nearly 100 cities and an additional 70 Pizza Hut Home Service delivery units. (Q3 2008)
Each of our brands has great momentum in China as we move into 2009 and continue our goal of at least 20,000 units over the long term in mainland China.
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