By Marin Perez InformationWeek September 4, 2008 01:21 PM
Visa is continuing its push toward the mobile space with the launch this week of two new commercial mobile payment services.
In Brazil, the company introduced a service that allows Banco do Brasil cardholders to pay with their mobile banking program that gives users more options to keep track of their spending with a cell phone.
"Today we again see how far Visa and our partners have come in the development of mobile financial services," said Elizabeth Buse, global head of product at Visa, in a statement. "As the payments ecosystem has expanded, so has Visa's opportunity to deliver innovative products and services to a diverse set of stakeholders."
As more and more customers adopt cell phones, the mobile banking and payment will become an increasingly lucrative market. Because of this, Visa's credit card rival MasterCard has also been aggressively targeting this space.
MasterCard's initiatives include trying to get its contactless payment chips into cell phones, enabling users to bank from the mobile Web, and pushing forward person-to-person payments via text messages.
Visa is continuing its push toward the mobile space with the launch this week of two new commercial mobile payment services.
In Brazil, the company introduced a service that allows Banco do Brasil cardholders to pay with their mobile banking program that gives users more options to keep track of their spending with a cell phone.
"Today we again see how far Visa and our partners have come in the development of mobile financial services," said Elizabeth Buse, global head of product at Visa, in a statement. "As the payments ecosystem has expanded, so has Visa's opportunity to deliver innovative products and services to a diverse set of stakeholders."
As more and more customers adopt cell phones, the mobile banking and payment will become an increasingly lucrative market. Because of this, Visa's credit card rival MasterCard has also been aggressively targeting this space.
MasterCard's initiatives include trying to get its contactless payment chips into cell phones, enabling users to bank from the mobile Web, and pushing forward person-to-person payments via text messages.
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